One of the most well-known NFT projects signed a landmark talent representation deal Tuesday that could further expansion in the space with “blue chip” names and lead to further monetization opportunities.
What Happened: Yuga Labs, the creator of Bored Ape Yacht Club, signed a representation deal with Guy Oseary.
“In just five months, Yuga Labs have created NFT collections valued at north of $1.5 billion and established one of the most dedicated communities in the NFT marketplace,” Oseary said.
The company noted it had many “ambitious projects in the works” and will use Oseary’s expertise for the next chapter.
Oseary is well known in the talent representation space working as the manager for both Madonna and U2, two of the best-selling musicians of all time.
Oseary is a partner with Ashton Kutcher on Sound Ventures. The investment firm has backed some of the most successful technology startups including Airbnb Inc (NASDAQ: ABNB), Uber Technologies (NYSE: UBER), Spotify Technology (NYSE: SPOT) and Robinhood Markets Inc (NASDAQ: HOOD).
Sound Ventures has also invested in Dapper Labs, Superrare and OpenSea in the cryptocurrency space.
Earlier this year, CryptoPunks announced a talent representation deal with UTA.